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Probably the buzzword of the future, the sustainability conversation has found its place on almost every front in existence — and we think rightfully so. Amidst the buzz, our universal need for an endurable planet, clothing and their complex interconnectedness means a new global fixation on the sustainable fashion pulse. That said, perhaps conscious fashion in popular imagination remains very much stuck on a hippie one-off designer collection, maybe avant-garde (or conversely, too bland) with an exceptional (see: epic) price tag to match. Like a singular, bohemian experience. So we want to bring you something different.
Reclaiming the spotlight once more, we’ve put together another special edit. This time for the dream makers pursuing a new, more sustainable fashion chapter on home soil. We bring you 9 sustainable fashion labels from Singapore led by women with vision. Labels that are slowly transforming the local fashion landscape with their commitment to responsibility, accessibility and empowerment. It’s time to get in the know and get excited. Presenting: The Local Sustainable Fashion Edit 2020.
Behind the label: Jae & Serena
The Bare philosophy is stark and most certainly bold, born out of a discontent with the environmental impact of fast fashion. Bare was started on the shared vision of its founders Jae and Serena who met in university and in their own words, got right down to business. The young label is currently run as a two-woman team (alongside Jae and Serena’s own jobs). But the arduousness of their intensively hands-on work and slim profit margins have had nothing on the passion-based label. Their unapologetically fuss-free approach is redefining the thrill (and combating the perils) of fashion fads by ticking everything that should be necessary and omitting everything that’s not.
Durability from form to function is key. Bare is about classic pieces that you can invest in and keep on endless rotation. Think clean, intuitive lines and subtle, universally-flattering accents that are easy to wear everyday, but versatile enough for much more. In the true spirit of slower fashion, Bare does not operate on seasonal or trend-based collections. Everything is designed in-house (helmed by Serena) and launched whenever they are ready to go. Also forget mass production, the label’s pieces are produced entirely in Singapore using only natural dyes and with an express focus on workplaces that honour collaborative craftsmanship.